Wicked:
20th Anniversary Digital Marketing

In addition to our standard scope of work, the Situation team worked on a year-long campaign to celebrate Wicked's 20th anniversary — the last major Broadway anniversary before the movie release. We shot and directed music videos, facilitated roundtable discussions featuring former Glindas and Elphabas, and launched an award-winning SMS campaign with weekly messages, exceeding Community's average reply rate by 62.4%.

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Awards:

• Silver CLIO Entertainment Award (Fan Engagement)