top of page

Aladdin: 10th Anniversary Campaign

Agency: Situation

Role: Senior Copywriter

Client: Disney Theatrical Group

Creative Director: Justin Yu

With three wishes and endless ideas, our team set out to create an anniversary campaign as dazzling as Aladdin itself. This 360° integrated marketing campaign included three new pieces of key art with unique taglines, a broadcast TV spot, seasonal radio, digital content, and out-of-home takeovers that turned New York City into a whole new world.​

​

Awards:

  • Silver CLIO Entertainment Award (Audio Visual, 30 Seconds and Under)

  • Silver CLIO Entertainment Award (Integrated Campaign)

Video Director: David Holmes

Key Art Suite

Radio

10th Anniversary Hero
00:00 / 00:30
Flight Attendant
00:00 / 00:30
Holiday Jingle
00:00 / 00:30
Winter Invitation
00:00 / 00:30

Out-of-Home

DD #359 AL 3.24 2.jpg
IMG_3231 (1).HEIC

Digital Creative

68c8c8b2ee9a56539d75ad0e_68c8a0f035f0f51bde02c8f5_Screenshot 2025-09-14 at 8.46.16 PM-p-16
68c8c8b275fb2d36678cd6ca_68c8a0f035f0f51bde02c8f4_Screenshot 2025-09-14 at 8.45.32 PM-p-50
bottom of page