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The Lion King: Full-Service
Agency: Situation
Role: Senior Copywriter
Client: Disney Theatrical Group
Creative Director: Justin Yu
Video Director: David Holmes
As the agency of record for Disney Theatrical Group, Situation ushered The Lion King into a new era after its milestone 25th anniversary. Our work included seasonal messaging, campaign taglines, bespoke copy, broadcast TV and radio spots, digital and social content, and out-of-home placements seen around the country.
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